Privacy Notice

The policy: This privacy policy notice is served by Smart Firm Ltd, Unit 4 Whitegates Business Centre, Alexander Lane, Shenfield, Essex CM15 8QF under the website; www.smart-firm.com. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information through the business and while you browse or use this website. If you do not agree to the following policy you may wish to cease viewing / using this website, and or refrain from submitting your personal data to us.


Policy key definitions:



  • "I", "our", "us", or "we" refer to the business, Smart Firm Ltd.

  • "you", "the user" refer to the person(s) using this website.

  • GDPR means General Data Protection Act.

  • PECR means Privacy & Electronic Communications Regulation.

  • ICO means Information Commissioner's Office.

  • Cookies mean small files stored on a users computer or device.


Key principles of GDPR:


Our privacy policy embodies the following key principles; (a) Lawfulness, fairness and transparency, (b) Purpose limitation, (c) Data minimisation, (d) Accuracy, (e) Storage limitation, (f) Integrity and confidence, (g) Accountability.


Processing of your personal data


Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.



  • We are registered with the ICO under the Data Protection Register, our registration number is: A8394506.



  • Lawful basis: Consent

    Where our purpose for processing is: to take payment for services supplied

    Which is necessary because: the payment needs to be set up through Worldpay

    We process your information in the following ways: your email address is sent to Worldpay who organise a payment link to be sent to you. 

    Data retention period: We will continue to process your information under this basis until you withdraw consent or it is determined your consent no longer exists.

    Sharing your information: We do not share your information with third parties


If, as determined by us, the lawful basis upon which we process your personal information changes, we will notify you about the change and any new lawful basis to be used if required. We shall stop processing your personal information if the lawful basis used is no longer relevant.


Your individual rights


Under the GDPR your rights are as follows. You can read more about your rights in details here;



  • the right to be informed;

  • the right of access;

  • the right to rectification;

  • the right to erasure;

  • the right to restrict processing;

  • the right to data portability;

  • the right to object; and

  • the right not to be subject to automated decision-making including profiling.


You also have the right to complain to the ICO www.ico.org.uk if you feel there is a problem with the way we are handling your data.


We handle subject access requests in accordance with the GDPR.


Internet cookies


We do not use cookies on this website.


Data security and protection


We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.


Fair & Transparent Privacy Explained


We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.


Sponsored links, affiliate tracking & commissions


Our website does not contain adverts


Email marketing messages & subscription


Under the GDPR we do not collate email marketing lists or newsletters and do not collect any data for such reasons.



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